THE ATELIER
MAISON DE VALENTI · ESTABLISHED 1901
A HOUSE BORN FROM ROYALTY
Seven branches. Seven creative identities. One royal house.
THE ORIGINS
Long before Maison De Valenti became one of Monteluce’s most distinguished fashion houses, its story began within the royal court of Queen Serafina.
The original atelier served the women of the Queen’s court, bringing together skilled artisans whose work established the foundations of a lasting tradition of craftsmanship, elegance and refinement.
In time, the atelier expanded. Members of King Aurelio’s court joined its ranks, followed by people from Virellia, the capital of Monteluce, and Valdessa, the birthplace of Queen Serafina.
What had begun as a royal undertaking gradually became a meeting place for different traditions, talents and interpretations of elegance.
Yet with growth came differences in vision. As the atelier expanded, disagreements emerged over what garments should be produced and how they should be designed.
It was Princess Valdessa, the daughter of King Aurelio and Queen Serafina, who proposed a solution that would change the institution’s future.
Rather than allow their differences to divide the atelier, she suggested that its distinct creative identities become recognised branches, each retaining its own perspective while contributing to a shared vision.
The proposal was accepted.
In 1901, Maison De Valenti was officially established, formalising the legacy of the royal atelier into a recognised fashion house.
THE SEVEN BRANCHES
Seven distinct identities. One shared legacy.
Each branch of Maison De Valenti carries a connection to the people, places and traditions that shaped its history. Together, they form the creative institution that defines the house.
THE SERAFINA
The legacy of Queen Serafina’s court.
The Serafina honours the women whose work established the foundations of the original atelier. Rooted in Queen Serafina’s court, the branch represents the traditions from which the house first emerged and the craftsmanship that sustained its earliest years.
THE AURELIO
The legacy of King Aurelio’s court.
The Aurelio represents the members of King Aurelio’s court who joined the atelier as it expanded. Their arrival introduced new perspectives and broadened the creative possibilities of the institution, preserving the connection between the royal court and the evolution of the house.
THE VIRELLIA
Inspired by the capital of Monteluce.
The Virellia takes its name from Virellia, the capital city of Monteluce. It represents the people and creative influences that entered the atelier from beyond the royal court, connecting the house’s royal origins to the wider cultural life of the kingdom.
THE VALDESSA
Named for the birthplace of Queen Serafina.
The Valdessa honours the city where Queen Serafina was born. Its name also carries the legacy of Princess Valdessa, whose proposal established the seven-branch tradition and shaped the future of the institution.
THE DE VALENTI
The royal branch.
The De Valenti represents the true royal branch of the institution. Its members serve as representatives of this royal identity, upholding the traditions and distinction associated with the house.
THE MAISON
The house as a whole.
The Maison represents the collective institution: its heritage, identity and shared purpose. It embodies the unity that brings the seven branches together, ensuring that their individual contributions remain part of a greater whole.
THE ATELIER
Where the story began.
The Atelier honours the original royal workshop from which the institution emerged. It represents the foundation of the house, the craftsmanship that shaped its earliest years and the creative work that continues to bring its collections to life.
THE FIRST COLLECTION
The beginning of a tradition.
Following Princess Valdessa’s proposal, the seven branches came together to produce their first unified collection.
Each branch was entrusted with presenting one outfit, allowing its individual perspective to be expressed within the shared identity of the house.
The completed collection was first unveiled privately to King Aurelio and Queen Serafina. The royal couple reviewed the presentation and recognised the success of the new arrangement.
What had begun as a response to disagreement had become an opportunity to bring the branches together, allowing their differences to strengthen rather than divide the institution.
Pleased with the results, the King and Queen authorised the collection’s public launch throughout Monteluce.
The response was immediate. As a royal house, De Valenti already carried the distinction and visibility of the Crown. The collection introduced the kingdom to the combined creative vision of its seven branches, and the house’s reputation grew throughout Monteluce.
The first collection established a lasting principle: individual creative identities could flourish within one royal institution.
From that moment onward, every collection would carry the contributions of all seven branches.
SEVEN BRANCHES. EVERY COLLECTION.
The tradition established under Princess Valdessa’s proposal continues to shape the creative direction of Maison De Valenti.
With every collection, each branch presents one outfit of its own. Every contribution reflects the branch’s individual identity while responding to the wider direction of the collection.
From Summer to Winter, each season becomes a conversation between heritage and innovation, individuality and unity.
No single perspective defines the entire house. Its identity is shaped by the distinct contributions of the seven branches, united by a shared name and a common legacy.
Every collection carries the history of the house forward while allowing its creative vision to evolve.
THE LEGACY CONTINUES
Established in 1901, Maison De Valenti carries forward a tradition rooted in royal patronage, creative collaboration and the enduring art of craftsmanship.
What began as an atelier serving the women of Queen Serafina’s court grew into a royal fashion institution shaped by different courts, cities and creative identities.
The seven branches remain a testament to the vision that brought them together: distinct perspectives can coexist, contribute and create something greater than any one of them could achieve alone.
The house continues to look forward without abandoning the history that defines it.
Seven branches. Seven creations. One Maison.
MAISON DE VALENTI — THE LEGACY CONTINUES.
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